Privacy Policy

Effective Date: 01/01/2025

Rockford Gastroenterology Associates (“we,” “our,” or “us”) is committed to protecting the privacy and security of our patients’ personal information, in compliance with applicable state and federal laws, including the Health Insurance Portability and Accountability Act (HIPAA).
This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with us, including through our website, patient portal, and text messaging communications.

Information We Collect

We may collect the following types of information:

• Protected Health Information (PHI): medical history, treatment details, test results, insurance information, and other data necessary for care and billing.
• Personal Identifiable Information (PII): name, address, date of birth, email address, and phone number.
• Technical Data: when using our digital platforms, we may collect IP addresses, browser types, device information, and usage data.
• Mobile Information: including phone numbers and text messaging preferences (opt-in/opt-out).

How We Use Your Information

We use the information we collect to:

• Provide medical treatment and care coordination.
• Schedule appointments and communicate with you about your care.
• Process payments and manage billing and insurance claims.
• Communicate important updates, including appointment reminders, health tips, and administrative notices.

Mobile Messaging Privacy

We may use text messaging to send appointment reminders, important healthcare notifications, and information related to your treatment or account.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
You may opt out of receiving text messages at any time by texting STOP to (815) 239-0163 or replying STOP. Message and data rates may apply depending on your mobile provider.

Sharing Your Information

We may share your information with:

• Authorized personnel involved in your care.
• Health insurance providers, billing companies, and other service providers acting on our behalf.
• Government agencies or legal authorities, when required by law.

We do not sell or share your personal or health information for marketing purposes.

Your Rights

You have the right to:

• Access and request copies of your health records.
• Request corrections to your records.
• Receive an accounting of disclosures.
• Request restrictions on certain uses and disclosures.
• Choose how we communicate with you.

To exercise any of these rights, please contact our Office.

Data Security

We maintain physical, technical, and administrative safeguards to protect your information against unauthorized access, disclosure, or misuse.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website and will be effective immediately upon posting.

Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us.